Want Long-Term Member Engagement? It Starts with the Right AMS

Want Long-Term Member Engagement? It Starts with the Right AMS

by ​Daniel Elacqua, MBA, PMP

In today’s fast-paced digital world, associations are constantly under pressure to engage members in ways that feel both personal and meaningful. It’s no longer only about attracting new members; it’s about keeping them around – and engaged - with experiences that are tailored to their needs and interests. ​

It can all feel a bit overwhelming. 

However, there are tools specifically designed to make all of this happen seamlessly and to take some of the heavy lifting off the shoulders of your team so they can focus on what really matters - the big picture strategic goals. 

One of these incredibly impactful tools is Association Management Software (AMS). 

But please note that equally as important as implementing an AMS, is picking one that aligns with your goals. This can make all the difference in how your association builds stronger relationships, operates efficiently, and grows over time.
​
So, What Exactly Is AMS?

AMS, or Association Management Software, is a platform that helps member-based organizations manage their day-to-day operations and, more importantly, engage with their members. 

Think of it as the tireless workhouse keeping your operations running smoothly. AMS platforms can help with everything from managing membership processes, to event registration, streamlining communications, tracking finances, and running reports. With an AMS, you automate routine tasks, deliver targeted content, and have all your member-related activities in one place, which not only makes life easier for your staff but also creates a better experience for your members.

If you're thinking about switching to a new AMS, it's important to be prepared for the process. Here’s a helpful guide we’ve created on what to consider when transitioning to a new system.

The Key Ingredient to Member Engagement is…

… a personal touch. 

Let’s face it — members today expect personalized experiences. One-size-fits-all approaches don’t cut it anymore. That’s where a great AMS tool can make all the difference. AMS platforms allow you to personalize and customize how you engage with members by using features like detailed member profiles, tracking their behavior, and setting up automated responses based on their actions.

For example, you can send targeted messages to different segments of your member base based on their interests or engagement levels. Did a member attend an event recently? Or did a member reach out with a specific question or concern? AMS can help you track information that allows you to follow up with content that keeps them engaged and also showcases your excellent member support services. 

When you use the data in your AMS to deliver personalized content and experiences, you’re not just sending out another email —you’re making a connection with a purpose, and that helps to build long-term loyalty.

Streamlining Operations: Less Busywork, More Big Ideas

Running an association is a lot of work, but with the right AMS, it doesn’t have to feel insurmountable. 

A good AMS will simplify things by automating repetitive tasks. It can also provide real-time data insights, so your staff can focus on the big picture instead of getting bogged down in administrative work.

Imagine automating membership renewals, event sign-ups, and financial processes like invoicing and payments. By cutting down on manual tasks, your team can spend more time working on strategic initiatives that make a difference to your organization — whether that’s coming up with new member programs or planning the next big event. Plus, a great AMS will integrate with your website and other tools, so everything works together smoothly without creating hard-to-manage and disparate silos.

Aligning Your AMS with Your Strategic Goals

Here’s a common mistake associations make: they choose an AMS based solely on its features. While features are important, what matters far more is how well the AMS supports your association’s specific goals. Whether you’re aiming to boost member recruitment, improve engagement, or expand educational offerings, your AMS should be a partner in helping you achieve those goals.

Need help choosing an AMS that’s a perfect fit for your organization? This article from Today’s Association Executive breaks down key factors and strategies to keep in mind. It’s a must-read for any association making this big decision.

For mission-driven organizations, the right technology can be a game-changer. It can help expand your reach, increase engagement, and ultimately make a bigger impact. Tech can be a source of empowerment for organizations.

The Path to Long-Term Growth

​At the end of the day, the success of any association depends on its ability to keep members engaged and build a community that grows over time. The right AMS isn’t just a tool — it’s a key player in making that happen. By picking an AMS that supports your goals and helps you build meaningful relationships with your members, you’re laying the foundation for long-term success.

So, when it comes to choosing your AMS, remember: it’s more than just a tech decision. It’s a strategic move that can transform how your association operates and grows. With the right system in place, the possibilities for engagement and growth are endless.

At Strategico, we're here to help organizations thrive in an ever-changing world. We focus on creating innovative, customized, and forward-thinking strategies that boost member engagement, streamline operations, and fuel long-term growth, making sure you're always ahead of the curve.

Get in touch with us to learn how we can help your organization.