We’re excited to introduce the newly redesigned Strategico Consultants website! Our goal with this new site is to provide our clients with a streamlined, informative, and engaging online experience that highlights our expertise and how we can help associations achieve more through our IT consulting and leadership.

by ​Daniel Elacqua, MBA, PMP
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In today’s fast-evolving digital landscape, mission-driven organizations are facing unprecedented challenges. C-suite executives are often caught between the urgent demands of day-to-day operations and the necessity of embracing technology and data to drive strategic growth. As leaders, we understand that the stakes are high—members expect personalized experiences, the board demands data-driven decisions, and staff are stretched thin trying to keep systems running smoothly. Yet, the reality is that without a cohesive strategy that integrates technology and data, achieving transformative outcomes can feel like an impossible task.​

by Gwen Garrison, PhD, High Sierra Insights
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Association innovation is critical for both member engagement and organizational vitality. Let’s look at this through the lens of data strategy by developing key business questions and developing a master data list.

First, the engine of any association is its people. Nearly all associations express their mission and vision through the work of the executives and staff to enhance and improve member engagement. The main issue today is how to stay fresh with so many competing demands, especially under the strain of aging technology.

In today's digital age, technology is a catalyst for transformation across all sectors, including associations and non-profit organizations. For these organizations, whose missions often center on member engagement, education, advocacy, and social impact, leveraging technology effectively is not just a strategic advantage—it is a necessity. 

With the influx of recent new technologies, associations are more than ever making member engagement and personalization a priority. Over the last couple of years I have had the privilege of assisting multiple associations better utilize their technology.During this time, the importance of their members is something each and every association highlighted.
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Leveraging the correct technology effectively can transform the strategies used to drive member engagement, personal experience, and value. Here are some of the most impactful ways I have seen organizations restructure the way they engage their communities. 

There are those who believe that as long as their organizations have the latest technology  – whatever that tech might be – they’ll remain ahead of the curve. 

However, it’s not enough to simply adopt new technologies.
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​New technologies must be strategically designed and implemented to create meaningful interactions, foster loyalty, and drive sustainable growth. 

In simpler terms: innovation in technology should be tied directly to member engagement.