Updating and transitioning Association Management System (AMS) software can be daunting, complex, and rewarding. Modern AMS software have many benefits that help staff see members more clearly to create better user experiences and targeted communications that strengthen engagement. To get the most out of these technology transitions, it is worth leadership’s time and energy to think about specific data governance activities to get the most out of their AMS. Our suggestion this week is to focus on your association’s Master Data.

Association Management Systems (AMS) typically serves as the central repository for membership data.  Unfortunately, staff typically do not love using these systems.  When implemented properly, these systems provide robust capabilities that help drive member engagement and member experience forward, while also allowing organizations to manage operations, communications, event registration, member data and have a holistic view of an individual’s profile.

As I sip my morning coffee, I reflect on the upcoming event that has been circled on my calendar for months: AMS Fest. In just a couple of weeks, I'll be stepping into a bustling environment filled with the latest offerings in Association Management Systems (AMS). Yet, beyond the gleaming booths and the promise of cutting-edge technology, the true allure of this event lies in something far more timeless and essential to business success: networking.
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​In the dynamic world of association management, the right tools can make all the difference in ensuring seamless operations and delivering value to your members. An Association Management System (AMS) is the backbone of these efforts, directly impacting both member and staff experiences. However, like any technology, an AMS can become outdated or misaligned with your evolving needs. Identifying the right time to switch AMS can save your organization time, money, and frustration, ultimately enhancing satisfaction for both members and staff. Here are some things to consider as you make the critical decision to switch AMS systems or stay with the system you currently have.