Associations are flush with data. Between the range of initiatives, to the content they create to all the touch points with members - associations often have more data then they can use. At the same time, with the rise of SaaS products that associations are leveraging, the data is getting more and more dispersed across systems, siloed away within each platform. Here are five reasons associations should prioritize data integration as a strategic initiative.

In the rapidly evolving digital landscape, the role of an association’s member portal seems more essential than ever. Association professionals have experienced firsthand how these portals can serve as the primary medium for member engagement. If implemented correctly, these tools can not only facilitate communication, but also help provide resources and provide a starting point of engagement. Unfortunately, most member portals are not implemented in a way that supports membership engagement. This article explores the member portal, how they are used today, and some ideas for how we can improve their use moving forward.

Membership and Marketing data are the backbone of association work. Both create the connection and keep the association name and core activities in-front of core stakeholder audiences whether they be volunteer opportunities, educational information, or conference invitations. ​

In the realm of associations and professional society organizations, effective communication with members is not just a routine administrative task, it is a critical strategic asset. These organizations thrive on a vibrant exchange of ideas, opportunities, and feedback between the governing bodies and their members. The ability to communicate effectively can significantly influence member engagement, satisfaction, and retention. This article delves into the essentials of optimizing communication within associations by addressing the importance of meaningful interactions, establishing the right communication frequency, utilizing the appropriate tools, and safeguarding member information.